JUMP BY UBER CDMX LAUNCH
Came up with a stunt for JUMP bikes arrival in Mexico City.
The idea was to invite the best rated Uber users as well as influencers, cyclist clubs and Uber employees to try out the new electric bicycles. They had to reserve a spot, get to the meeting point where we gave them branded helmets, safety instructions and went on our way.
100 bikes took over the city one Sunday navigating 4 different routes that would turn out to spell the letters: J-U-M-P. That Sunday the city turned electric red in this critical mass-esque activation.