Uber’s goal is to connect people with moments + places, that's why for Pride month we wanted to give back to the community and give them a space to celebrate love.

 

I present Union Station, a house created to celebrate love and inclusivity.

A one day only free sold out activation for our Uber users that won a Circulo Creativo de México Bronze medal in the Content and Entertainment category.

​

87 registrants happily celebrated love while generating 10.2 million impressions, making Uber one of the top 10 brands best valued in the LGBTQ+ community.

Skills applied: Concept creation & strategy, Project Management, Creative Direction, Visual Identity, Art direction, 3rd party agency direction & Experiential design.

​

Plus: I was contracted as a Visual Artist to paint a mural for people to leave a message and be a good photo opportunity.