Uber’s goal is to connect people with moments + places, that's why for Pride month we wanted to give back to the community and give them a space to celebrate love.
I present Union Station, a house created to celebrate love and inclusivity.
A one day only free sold out activation for our Uber users that won a Circulo Creativo de México Bronze medal in the Content and Entertainment category.
87 registrants happily celebrated love while generating 10.2 million impressions, making Uber one of the top 10 brands best valued in the LGBTQ+ community.
Skills applied: Concept creation & strategy, Project Management, Creative Direction, Visual Identity, Art direction, 3rd party agency direction & Experiential design.
Plus: I was contracted as a Visual Artist to paint a mural for people to leave a message and be a good photo opportunity.