Was brought to KLAR as Creative Director to conduct a brand audit that resulted in a rebrand.
With what started as a small team on a fast paced growing financial startup, I was able to redesign internally in 4 months.
Resulting on reaching our yearly goal of multiplying our users and our digital presence in the Mexico market.
Skills applied: Brand strategy, Project planning, Project management, Product Naming nomenclature, Creative Direction, Visual Identity, Product design direction, Social Media strategy, UX/UI, Art Direction, Design Systems, Hiring & Management.
CEO Stefan and CMO Tim breaking down what Klar was really about.